THE MODIFYING PART OF NEARBY TV SPORTS ACTIVITIES BROADCASTING

The Modifying Part of Nearby Tv Sports activities Broadcasting

The Modifying Part of Nearby Tv Sports activities Broadcasting

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If there is certainly been a single immutable rule throughout American tv history, it's been community news. Practically from The instant the station initial signed on air, they started carrying area news the place sporting activities usually played A serious role. A lack of regular programming resources in these early years led several stations to show to athletics to fill their broadcasting schedules. Big apple's WNBT television signed on to broadcast in July 1941, and its very first broadcast was a specialist baseball game ("NBC Background", 2003). When establishing community newscasts to accommodate their viewers, these stations usually incorporated athletics and weather conditions. Such as, in 1961 WKMG started its 1st whole-time information Section in Orlando. Newscasts include things like Frank Vaught's sporting activities experiences ("The record of," 2003).

Sporting activities have held a dominant posture in local information broadcasting for quite a few decades, but the latest field traits have termed into dilemma this situation. Segmented audiences, transforming demographics, and declining information profitability have forced the station to reexamine its nearby sports phase. “Athletics is without doubt one of the very last regions of Television exactly where people do things just how they generally have,” claims television executive Elliott Wiser. “(Now) a different technique is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Project for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood Television set Sports activities

None of the is Great news to the area television sporting activities sector, that's increasingly underneath scrutiny from station execs. In spite of its common presence in just neighborhood newscasts, sporting activities have extended been thought of a "tuning" element. In keeping with a survey because of the Radio and Television News Administrators Foundation, only 31% of viewers mentioned they were being 'really fascinated' in sports and 32% have been 'to some degree interested' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire within the weather conditions. "Sporting activities are incredibly polarizing." claimed tv news specialist Brent Magid. “The bulk can accept, leave, or despise” (Greppi, 2002).

Reports have revealed that Ladies are much fewer thinking about athletics than Adult males (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. As outlined by station information director Jim Church, "Telling a Tale when no one is listening isn't an excellent utilization of air time" (Deggans, 2000).

Some stations have eradicated the Activity, while some have minimized their allotted time. Depending on the day from the week (weekends have far more athletics time), athletics segments have ordinarily been given concerning a few and 5 minutes of area information protection. Since variety is right down to a couple of minute. In 2002, Pittsburgh's KDKA Lower time for sports activities by just three and a half minutes for 3 several hours of stories. Some others from the marketplace have carried out new ways, including sports tales that aim additional on persons than scores or cater into a wider news viewers. "What we're attempting to do now is address athletics as news," says KDKA information director Al Blinke. “We want to do something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Variations in regional sports activities may very well be a mirrored image from the large upheaval occurring all through broadcast information. In the event the sports sector is no more Secure, How about other news things? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] product.”

On a more fast level, alterations within the local 스포츠중계 athletics sector directly influence A large number of aspiring sportscasters. Stations that happen to be decreasing their motivation to sports may also be lessening their sports workforce degrees, which impacts the job industry. A further news director mentioned, "[Sporting activities on newscasts] is dying." “We went from two complete-time sportsmen to 1 whole-time, one accountable for the information a few days every week, and it absolutely was a struggle to stay there.”

Equally critical, variations in the way sports activities are offered are forcing athletics broadcasters to learn new techniques. Not can sportscasters target scoring. They may have to make the presentation much more participating for regular enthusiasts. This is certainly also vital for journalism colleges across the country, which must document what stations want while in the athletics sector and update their teaching curricula.

Will these variations do the job or persist? Sporting activities journalist Chuck Finder (2002) commented on the change in KDKA, “Let’s reserve final judgment until September, when the Steelers, college, and highschool soccer seasons start off in earnest. Then the station might be . There may be an mistake in clock management.”

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